Keyword research
The exact phrases your customers use, grouped by service and urgency.
Google Ads management · Ohio
Show up the moment customers search.
Jackson Marketing Co. builds and manages Google Search campaigns for Ohio service businesses, putting you at the top of results when someone needs you now, and tracking every call and form those ads produce.
Ready-to-hire searches
They're already looking. Be the first name they see.
Someone typing "roof leak repair near me" at 7 a.m. isn't browsing. They need help today. Google Ads lets you appear above every organic result for exactly those searches in exactly your service area.
You only pay when someone clicks, and we focus your budget on the searches most likely to turn into booked jobs, filtering out the ones that waste money.
- roof leak repair near me
- emergency roofer mansfield ohio
- storm damage roof inspection
- metal roof installation cost
- best roofing company ashland oh
Filtered out: roofing jobs, DIY shingle repair, roofing supplies
What goes into every campaign
Built carefully, managed weekly.
Negative keywords
A growing block list so you stop paying for job seekers and DIY searches.
Ad copy & assets
Headlines, call buttons, locations and reviews that make your ad the obvious click.
Geo-targeting
Ads shown only inside the towns and radius you actually want to serve.
Call & form tracking
Every call and form tied back to the ad and keyword that produced it.
Weekly optimization
Bids, budgets and ads adjusted based on which searches turn into leads.
Choosing the right channel
Google Ads or Meta ads? Often both.
Google AdsMeta ads
Reaches peopleActively searching right nowScrolling, before they search
Best forUrgent, high-intent servicesVisual services and building demand
Ad formatText results above Google searchVideo and photo in the feed
Lead captureCalls and website formsInstant forms inside the app
You payPer clickPer view or result
Leads, not just clicks
Every dollar traced to a real result.
Clicks are easy to buy. What matters is how many of those clicks called you or filled out a form. Our tracking connects each lead to the keyword and ad that earned it, so the budget keeps shifting toward what works.
- Phone callsFrom the ad and from your website
- Form submissionsVerified, with spam filtered out
- Cost per leadWhat each inquiry actually costs you
- Winning keywordsThe searches that bring real jobs
Trusted by Ohio owners
Google Reviews
Straight answers. Real results.
Google review★★★★★
“Exceeded my expectations in every way. From the first consultation to the final launch, professional, responsive and genuinely invested in helping my business succeed.”
Google review★★★★★
“Within just days of inquiring, they had a fully functional and visually amazing website ready to launch for our club. 10/10 from us.”
Google review★★★★★
“Brayden called me within a day of me inquiring about a website, and had my website back to me within 7 days! I highly recommend.”
Google review★★★★★
“Brayden has exceptional skills in website development and Search Engine Optimization. His work is first class.”
Google review★★★★★
“Did a great job designing a website for our company. They also refreshed our logo and helped get our Facebook page started.”
Google review★★★★★
“The real deal! Very professional work done in a timely manner. Always very easy to work with. Definitely recommend!”
Google review★★★★★
“Got our team set up with an informative, easy to use website. Brayden communicated very well throughout the entire process.”
Google review★★★★★
“Helped me get my website up and running within 4 days, after I struggled to accomplish this with another company for almost a year!”
Hover or tap to pauseSwipe for more reviews
Google Ads FAQ
Search ad questions, answered.
01How do Google Ads work for local service businesses?
Google Ads show your business at the top of search results when people in your service area search for keywords you choose, like "emergency roofer near me." You pay only when someone clicks, and campaigns can be limited to specific towns or a radius around your shop.
02How fast can Google Ads bring in leads?
Campaigns can start producing calls within days of launch, because ads appear as soon as they're approved. The first few weeks are used to refine keywords and budget toward the searches that convert.
03Who pays for the clicks?
You pay Google directly for ad clicks, and the ad account stays in your business's name. Jackson Marketing Co. manages the campaigns with admin access.
04What are negative keywords?
Negative keywords are searches you tell Google not to show your ads for, such as "jobs," "DIY" or "free." Building and updating this list is one of the most effective ways to stop wasting ad budget.
05Are Google Ads the same as Google Local Services Ads?
No. Local Services Ads are a separate, pay-per-lead format with a "Google Guaranteed" badge, available for certain trades. Google Search Ads are keyword-based text ads. We'll tell you which, or which combination, fits your business.
Get found by customers ready to hire.
Book a free call and we'll map the searches, budget and service area for your first campaign.