Fix the leaks first
More traffic won't help a website that doesn't capture leads or a phone that goes to voicemail. The foundation gets fixed before any new spend.
Marketing planning & strategy · Ohio
Know exactly where your marketing dollars should go.
Jackson Marketing Co. audits what your Ohio business is doing now and hands you a written 90-day plan: which channels to fund, which to skip and what to do first. Clarity before you spend another dollar.
Why start with strategy
Most owners aren't short on marketing. They're short on direction.
A website from one company, ads from another, a nephew posting on Facebook. Plenty of activity, but nobody can say which piece is bringing in customers.
Strategy fixes that. We look at everything together, find what's working, cut what isn't and put the next 90 days in writing so every decision has a reason behind it.
- WebsiteSpeed, clarity, lead capture and tracking
- Google presenceRankings, Business Profile and reviews
- Paid adsSpend, targeting and cost per lead
- Social mediaConsistency, content quality and reach
- BrandingLogo, colors and how you come across
- CompetitorsWho's winning in your area, and why
Is this you?
Signs it's time for a real plan.
If two or more of these sound familiar, the problem usually isn't effort. It's that nobody has looked at the whole picture at once.
Owners tend to add marketing one piece at a time, whenever a salesperson calls or a slow month hits. A plan replaces that with an order of operations you can actually follow.
- You pay for ads but can't say what a lead actually costs
- The phone rings, but nobody knows which channel sent the call
- Your website looks fine but rarely brings in a form
- You've tried an agency or two and never saw clear results
- Every year has a slow season and no plan for it
- You're ready to grow and don't know which channel to add next
What you walk away with
Three things you can act on immediately.
01
Marketing audit
An honest review of every channel you're using today, with what's helping and what's wasting money.
02
90-day action plan
A written, week-by-week plan with the channels to focus on and the order to tackle them.
03
Priority shortlist
The three changes most likely to bring in more customers soonest, whether you hire us or not.
How we decide
Four rules behind every plan we write.
Follow how customers buy
Urgent jobs like a burst pipe start on Google. Planned, visual jobs like a new patio often start on Facebook and Instagram. Your plan follows your buyer.
Track every lead
If a channel can't be measured, nobody can tell you whether it's worth the money. Calls, forms and bookings get tracked so every decision has numbers behind it.
Plan around your season
Most trades have busy and slow months. Spending and content get timed so you're visible before the rush, not scrambling once it's here.
Example 90-day plan
What a plan usually looks like.
Month 1
Fix the foundation
Set up call and form tracking, clean up your Google Business Profile and fix whatever on your website is losing leads.
Month 2
Turn on the right channel
Launch the one or two channels your audit says fit best, whether that's Google Ads, Meta ads, SEO or a content shoot.
Month 3
Measure and adjust
Compare real cost per lead by channel, put more behind what's working, cut what isn't and map out the next 90 days.
Every business is different, so your plan's order and channels will be too. This is the shape most home service plans take.
How it works
A clear plan in about a week.
- Day 1
Discovery call
We talk through your goals, your customers, your budget and what you've already tried.
- Days 2–5
Audit & research
We dig into your website, search presence, ads, social and the competitors in your market.
- Day 6–7
Plan walkthrough
We meet again to walk through the audit and your 90-day plan, and answer every question.
Straight from the owner
You talk to Brayden. Not a sales rep.
Every strategy session is led by Brayden Jackson, the founder of Jackson Marketing Co. You get honest recommendations from the person who actually does the work, including when the right move is something we don't sell.
"Brayden has exceptional skills in website development and Search Engine Optimization. His work is first class."
James Owen · Owner, JDO Law Firm
Strategy FAQ
Planning questions, answered.
01What is included in a marketing strategy session?
A Jackson Marketing Co. strategy engagement includes a discovery call, an audit of your website, search presence, ads, social media and competitors, and a walkthrough of a written 90-day marketing plan.
02Do I have to hire you to carry out the plan?
No. The plan is yours to keep and act on however you like. Many owners choose to have us handle it, but the recommendations are written to be useful either way.
03How long does it take to get my plan?
Most plans are delivered in about a week, from the first discovery call to the final walkthrough.
04Is strategy worth it for a small business?
Especially for a small business. With a limited budget, spending on the wrong channel hurts more. A plan helps you put money where it's most likely to bring customers back.
05Do you also refresh logos and branding?
Yes. If your audit shows your brand is holding you back, we can refresh your logo, colors and visual style as part of the plan.
06How much should a small business spend on marketing?
There's no single right number. It depends on how many jobs you want, how much work your team can take on and how busy your season is. Part of the plan is setting a budget that fits those, then showing where each dollar should go first.
07What should I bring to the discovery call?
A rough idea of how many jobs you want, what you spend on marketing now and where your customers come from. If you can log in to your website, Google Business Profile or ad accounts, have those handy. Don't worry if you don't track much yet; that's often the first thing a plan fixes.
08Can my current web designer or ad company carry out the plan?
Yes. The plan is written in plain language so anyone can follow it, whether that's Jackson Marketing Co., another company or someone on your own team.
09Do you work with businesses outside Mansfield?
Yes. Jackson Marketing Co. is based in Mansfield and works with businesses across Ohio. Discovery calls and plan walkthroughs can happen by phone or video, or in person when it makes sense.
After the plan
All services
Where most clients start next.
Stop guessing. Start with a plan.
Book a free strategy call and find out where your marketing should go next.