Reels
Reach new people in your area. Short video is what Facebook and Instagram push furthest.
Social media marketing · Ohio
Social media that keeps you top of mind.
Jackson Marketing Co. plans, creates and posts Facebook and Instagram content for Ohio businesses, so your pages stay active, on brand and working for you, without you thinking about what to post.
Why it matters
Customers check your page before they call.
Someone gets your name from a neighbor or a yard sign. The next thing they do is look you up on Facebook or Instagram, and what they find there decides whether they reach out or move on.
A page that hasn't posted since last spring makes people wonder if you're still in business. A page full of recent jobs, real crew photos and happy customers answers that question before they ever pick up the phone. That's the real job of social media for a local business: it backs up everything else your marketing says.
- Recent postsProof you're open, busy and active
- Real workYour projects, not stock photos
- Real peopleThe crew who'll show up at their door
- ReviewsWhat other customers are saying
- Fast repliesMessages that don't sit unanswered
- A next stepAn easy way to call or ask for a quote
A sample posting week
Consistent, planned and never random.
Every month starts with a content calendar you can review. Here's what a typical week looks like for a home service client.
MonProject reel
A finished job with before-and-after footage and a caption hook.
ReelTueCrew spotlight
Put a face to the name customers will see in their driveway.
PhotoWedQuick tip
A short, useful answer to a question customers ask all the time.
ReelThuReview share
A real Google review turned into a branded graphic.
GraphicFriBehind the scenes
Stories from the job site that show how your team works.
Stories
The content mix
Every post has a job to do.
Project photos
Prove the quality of your work to anyone checking you out before they call.
Graphics & offers
Share reviews, seasonal reminders and promotions in your brand colors.
Stories
Keep followers engaged daily with quick, casual looks behind the scenes.
Posting or ads?
Posting builds trust. Ads build reach.
Organic postingMeta ads
Who sees itMostly people who already follow youLocal people who've never heard of you
Main jobKeep you top of mind and back up your reputationBring in new inquiries
What you pay forManagement onlyManagement plus an ad budget
ResultsBuild steadily over monthsStart once campaigns go live
Works bestAs the base every customer checksSending people to a page that already looks active
The two work together. An ad gets someone's attention, they tap through to your page, and a feed full of real jobs is what convinces them to reach out.
How a month works
The same four steps, every month.
- Before the month
Plan
We build next month's content calendar around your season, your services and anything coming up, then send it to you for approval.
- During the month
Capture
We come out to film and photograph your jobs and your crew, so every post is real footage of your business.
- During the month
Post
We write the captions and hashtags, then schedule and publish every post on the days in your calendar.
- End of month
Report
Your growth report shows how your pages are doing and which posts landed, so next month's plan builds on what worked.
Hands-off for you
We run the pages. You run the business.
- Monthly content calendar
- Filming, photos and graphics
- Captions, hashtags and scheduling
- Profile setup and branding
- Monthly growth report
- Approve the calendar each month
- Let us know when there's a job worth filming
- Reply to your customers' messages and comments
That's it. Most clients spend a few minutes a month on social media once we take over.
Built for your trade
Every industry
What works on social depends on what you do.
Roofing
Tear-off to finished-roof footage, plus storm-season reminders posted when homeowners are paying attention.
Roofing marketingLandscaping
Before-and-after transformations are made for social, and planning them early helps book spring work sooner.
Landscaping marketingGeneral contractors
Progress posts from demo day to final walkthrough show the care that goes into a project people are about to trust you with.
Contractor marketingTree service
Big removals and crew-in-action clips stop the scroll, and storm cleanup posts remind people who to call.
Tree service marketingHVAC & plumbing
Quick maintenance tips and seasonal tune-up reminders keep your name in front of people before something breaks.
HVAC marketingShops & restaurants
Specials, new arrivals and the people behind the counter give regulars a reason to stop back in this week.
Shop & restaurant marketingSocial media FAQ
Common questions about posting.
01Which social media platforms do you manage?
Jackson Marketing Co. manages Facebook and Instagram for Ohio businesses. Those two platforms reach the most local homeowners and customers, and content is shared across both.
02How often will you post?
Posting frequency is set in your monthly content calendar based on your goals and how much new footage we have. Consistency matters more than volume, so we plan a schedule we can keep every week.
03Do you create the content or do I?
We do. Jackson Marketing Co. films, photographs, designs and writes every post, so you never have to stop work to grab your phone.
04Will social media bring in leads?
Organic social media mainly builds trust and keeps you top of mind, so customers choose you when they're ready. For direct lead generation, pairing it with Meta ads works best.
05Can I see posts before they go live?
Yes. You approve the content calendar every month, and any post can be adjusted before it's published.
06What do you need from me to get started?
Admin access to your Facebook page and Instagram account, plus your logo. If your profiles need cleaning up, we handle the setup and branding as part of getting started.
07Do you reply to comments and messages for me?
No. Our social media management covers capturing, creating, posting and scheduling your content. Replying to comments and messages stays with you, since you know your jobs and your schedule best.
08How long before social media makes a difference?
Organic social media builds over months, not days. A good early sign is customers mentioning they saw your posts when they call. If you need new inquiries sooner, Meta ads put your best content in front of local people right away.
09Do you post on TikTok, YouTube or LinkedIn?
Our social media management covers Facebook and Instagram, where most local customers are. The vertical reels we create also fit other platforms if you want to post them there.
Grow faster
All services
Turn followers into customers.
Never wonder what to post again.
Book a free call and we'll put together a content plan built around your business.